Alexis Lanman is a seasoned hospitality and marketing professional with over 13 years of experience creating, executing, and managing high-impact marketing strategies across award-winning hotels, restaurants, and cultural venues. She brings a proven track record of enhancing brand performance, fostering community connections, and driving business growth.
Alexis' expertise lies at the intersection of hospitality and marketing, where she transforms businesses into unforgettable experiences. With a passion for storytelling and a deep understanding of brand and community dynamics, she continues to leave her mark on the industry.
Career Highlights:
Chief Marketing Officer – New Waterloo (Jan 2021 – Oct 2024)
Led marketing initiatives for an impressive portfolio, including South Congress Hotel, Albert Hotel, Fidelity Hotel, and more. Directed strategic counsel, performance management, and innovative brand strategies across hospitality, dining, and experiential venues, ensuring business growth and operational excellence.
Director of Brand Marketing – New Waterloo (Jan 2015 – Jun 2021)
Developed and implemented brand strategies and marketing initiatives for properties like South Congress Hotel, El Rey Court, and La Condesa. Focused on aligning community, culture, and brand identity to deliver exceptional guest experiences and business success.
Director of Sales and Marketing – New Waterloo (Jan 2011 – Jan 2015)
Oversaw sales, events, and marketing efforts for hospitality venues, including Pao Miami and Hotel Ella. Excelled in event planning, catering production, and building strong client relationships.
Director of Special Events – Violet Crown Hospitality (Jan 2009 – Jan 2011)
Spearheaded private event programming and catering efforts, delivering seamless execution for high-profile events.
Founder – ELITE Weddings & Events (Nov 2005 – Aug 2008)
Successfully ran a boutique event production company, crafting bespoke weddings and corporate events. Specialized in event production and management.
